unyielding, unbending, suborned, all of the words used by writers for Nokia now. These words are kind of bleak, the authors are cautiously optimistic attitude toward the future of Nokia. However, this does not prevent a counterattack by Sony at their own pace.
9 January 2007, when Steve Jobs announced the iPhone, Nokia proudly claims to be the best time in the history of this kind of iPod music phone function will not affect us. In fact, the strong market performance seems Nokia has plenty of reasons to say. Nokia first reached 40% of the world market in the fourth quarter of 2007, the annual profit is higher for 46%, to 8 billion euros. All cried Nokia becomes the Big Mac in the mobile market.
iPhone becomes more and more popular, and constantly updating. Now, this is the fourth update generacije.Podizanje consumer buying spree proved. However, since Apple, the iPhone, it can not completely bomb from low-end, mid-end and high-end. We also can not play the price war, the only opponent alone. It has some disadvantages, as you can not replace the battery, expensive prices. No, it's iPhone, this is Steve Jobs, who is competing in the arena by their own rules. iPhone is able to slowly absorb a small part of Nokia users, but the iPhone can not beat Nokia.
, however, appeared in Google's Android, which the free and open attitude quickly captured a large number of manufacturers of mobile phones, and even Sony Ericsson, always conservative, said he will join Android. Google is not a Nokia, you should not sell mobile make money, it has no direct relationship with the competition of mobile phone manufacturers, so you can quickly supplemented with manufacturers to meet customer needs. Soon, high, medium and low-end of Android up endlessly, even the fake cell phones are reluctant behind and want to join in, so that free plump up the unprecedented pace. Although the disadvantages in comparison with the iPhone, has a great advantage compared to what you decide to change Nokia mobile phone shells. Then smartphone looks to become a fashionable word. No more popular smartphone Android or Android smartphone to popularize? No one can say.
market is consumer interest is a direct sign, consumers are voting with their feet quickly create Nokia to feel the cold of winter before it actually occurs. According to the second quarter of 2010, the world's smartphone market research, recently published in the American market research institutions Canalys, sales volume Android smartphones in the second quarter compared to last year 86% increase in market share of 2.8% to 17.1%, it is really strong. Compare with Android, Nokia Symbian market share fall from 42% last year to 38.1 %.
Some say the agency analyzed: In the next few years, Android will be a lot of outside Nokia and rules the entire smartphone market. Although the iPhone is strong, it has little threat to Nokia. But as for the Android, the story is different. These mobile phone manufacturers are pushed by Nokia Symbian relentlessly for many years now to catch the opportunity to join the Android, of course, they would spare their efforts to absorb the Nokia users. Recently, there was a rumor that Google is actively used to close Nokia, hoping that Nokia can join free, but surely Sony is not so easily convinced.
First, if you join the Android, Google seems to get off cheap and that means giving SMARTmobile share of the operating system to another as a gift. While in the back standing on the same level with the Samsung, HTC, Sony Ericsson. Nokia certainly do not want to do this kind of thing you do not injure yourself and benefit others. Although their Symbian3 still is not very sensitive when further processed, it can also be used, for it is their product.
Second, until now, Nokia is still a brand in the smartphone market with the largest market share, and it still has reason for pride. After Nokia favorite one in the smartphone market, are now forced to use someone else's operating system. On the one hand, can not stand it psychologically. On the other hand, it is a blow to the Nokia company. If you agree, it means that they acknowledge that Nokia is Nokia when it's so popular.
Of course, Sony still has a chance. Recently, it changes their CEO, it shows the firm determination to innovate. However, Nokia is a hard life in the face of free groups of the siege, iPhone stand aside, and they close comrade in arms, such as Samsung, Sony, to leave one by one.
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