A New Market Era For HTC

with a mission to original equipment maker or OEM for mobile phone makers running the Windows Mobile platform, Taiwan-based High Tech Computer Corporation or better known in the market like HTC, has become the world's largest Windows-based Smartphone maker for its OEM customers and directly to consumers. It is estimated that 80% of the clear command to keep the Windows gadgets ever built.

This includes PDAs, PocketPCs and mobile phones. This is an outstanding OEM deals with brands such as Palm, Sharp, Dell, Fujitsu-Siemens and HP / Compaq, as well as mobile telecommunications carriers such as Vodafone, Orange, O2, Cingular, NTT DoCoMo and T-Mobile. No brand will also find its way into the hands of the major smartphone consumers, beginning in 2004 with the likes of HTC Touch, HTC Magic and HTC Hero to name a few.

new ballgame under its control

It's no secret that the Microsoft Windows Mobile was instrumental in the development of HTC what it is today, but as they say, life must go on. And in the business world, this means that the lock of his products to a rising star in and letting go of the one that is fading. In this case, Windows Mobile is sure to go the way of the dinosaur soon enough if Gartner research and expert opinions are indicators.

From its peak of 24% market share in 2004 as the third most widely used smartphone OS, Windows Mobile has lost ground from year to year ended at 14% in 2008 to more than half of them decimated in one year alone . Now command just 7.9% share in the 5th place after Android and iPhone OS took over in the 3rd and 4 place, respectively, after Nokia and Blackberry number one else.

This is why its rivals in the smartphone business has all but abandoned widows OS. Acer and Samsung will not smartphone running Windows in favor of Android. So will LG, which will throw its support exclusively for Android. HTC is the main competitor to the Blackberry, Palm has also been abandoned Windows in favor of Android

, but HTC is not about to leave Windows. On May have launched the world's first Android smartphone from HTC Dream OEM'ed T-Mobile and it will change its name to G1, but lately since Google hardware muscle brand its first mobile phone as Nexus One, but HTC is playing it safe publication of the application on both platforms.

In addition to the initial offer to the HTC Android Hero, Dream and Magic, the release of two new Android phones for 2010. Clearly, the adoption of more prudent strategy for the product mix to support and possibly other smartphone OS, BREW uses it for its upcoming HTC Smart. The recent CeBIT and the Mobile World Congress unveiled a new HTC smartphone in both platforms to be released in the first half of 2010. Do Android smartphone like the HTC Touch HD and HT Legend, as well as Windows Mobile smartphone in HTC Touch Pro 2 (Tilt2 in AT & T) and HTC Touch Diamond second

Pundits were quick to point out that Apple is taking the safest way of marketing, playing for the sunset and sunrise OS. 2010 is looking like a new ball game for the HTC.